Portfolio sites are vital for freelancers or companies working in the digital age. While all agencies can hand out business cards and certain freelancers, such as photographers, can distribute physical portfolios to potential clients, a portfolio website provides a way for any freelancer in any industry to reach more clients on a global scale. The ultimate purpose of a portfolio website is to provide a way for you to land more clients, whether that means freelance work, more clients for your agency or employment at a company. You should decide what you want to accomplish with your website before adding content to it.
Your Image help clients connect with you better if you share a picture of yourself on your website.
Don’t underestimate the curiosity of potential clients. Some would love to learn your professional story about how you learned to do whatever it is you do as well as any official education/training, awards, and recognition you’ve picked up along the way
Producing content related to your niche is one of the best ways to establish yourself as an authoritative presence on a particular topic. Content marketing also provides a wonderful way for you to grow your audience.
Be sure to include your best work that you have completed successfully for your previous clients. This is the most important thing for which we are developing or designing our portfolio website.
Sure, you may be a photographer or a web designer, but those likely aren’t the only services you provide to your customers. Designate a spot on your homepage that briefly lists the services you offer.
Refer back to the decision you made when you determined the purpose of your portfolio site. It’ll help you come up with calls to action for your site, particularly on the homepage. Are you trying to land more clients for your graphic design business? Using “Request a Quote” as your call to action would be appropriate.
One surefire way to make sure customers don’t contact you for quotes is to make it impossible for them to actually go about doing that. Make things easy for them by inserting a contact form on your homepage or a link to your Contact page, at the very last.
Speaking of Instagram, if you use any of your social media accounts professionally, be sure to include it on your site. Not only is it another form of marketing, it can also provide yet another way for you to look like an authority in your niche.
You should get into the habit of requesting a testimonial from every client you work with. Craft your email in a tone that represents the working relationship you have with an individual client. If everything’s been business first, keep it professional. If you’ve broken through barriers and are quite friendly with a client, make it casual. Just remember to keep it short and only ask them to share a one to five sentence summary of what it was like working with you
The last feature we’re going to cover applies mainly to creatives. If you produce artwork of any kind, graphic design work or software, consider offering free samples to potential clients. It provides a real-world example for them to evaluate as they decide whether or not you’re a good fit for their business.